How Obama's marketing strategy is helping Bernie Sanders

by Amanda Ota

Wed, April 6th 2016, 8:35 PM UTC

Democratic presidential candidate Sen. Bernie Sanders, I-Vt., laughs as he arrives with his wife Jane Sanders, and his son Levi Sanders to a primary night rally in Essex Junction, Vt., Tuesday, March 1, 2016, on Super Tuesday. (AP Photo/Jacquelyn Martin)

Democratic presidential candidate, Sen. Bernie Sanders, I-Vt., shakes hands with supporters after speaking at a campaign rally at the SeaGate Convention Centre, Friday, March 11, 2016, in Toledo, Ohio. (AP Photo/Tony Dejak)

In this March 8, 2016, photo, Democratic presidential candidate, Hillary Clinton speaks during a rally at Cuyahoga Community College in Cleveland. When it comes to Clinton, some Ohio voters admit to feeling more lukewarm than fired up. Coming off of a surprise loss in Michigan, Clinton is looking ahead to primaries March 15 in this Rust Belt state and others rich in delegates: Florida, Missouri, Illinois and North Carolina. (AP Photo/Tony Dejak)

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Democratic presidential candidate Sen. Bernie Sanders, I-Vt., laughs as he arrives with his wife Jane Sanders, and his son Levi Sanders to a primary night rally in Essex Junction, Vt., Tuesday, March 1, 2016, on Super Tuesday. (AP Photo/Jacquelyn Martin)

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