What is National Landing? Northern Virginia neighborhoods rebrand due to Amazon's HQ2


    Map of National Landing (Courtesy of JBG SMITH)

    Amazon announced Tuesday that it will split its much-anticipated second headquarters, or HQ2, between Northern Virginia and New York City. With that means changes are coming to both respective areas.

    But at least as far as Northern Virginia is concerned, most people probably didn’t expect that the retail giant’s announcement would come with a new neighborhood name for its selected location.

    When Amazon issued the announcement in a press release, it stated that it was coming to National Landing in Arlington, which, according to the Arlington County government, is a “newly branded neighborhood encompassing parts of Pentagon City and Crystal City in Arlington and Potomac Yard in Alexandria.”

    RELATED: Renderings give a glimpse of what Amazon's Northern Virginia HQ2 will look like

    Map of National Landing (Courtesy of JBG SMITH)

    A newly set up website, nationallanding.com, further states that National Landing is “defined by its central and easily accessible location, its adjacency to Reagan National Airport, and its existing mixed-use environment, including offices, apartments and hotels.” Specifically, it says the new neighborhood includes Crystal City, the eastern portion of Pentagon City and the northern portion of Potomac Yard.

    ABC7 has learned that Christina Winn of the Arlington Economic Development and Stephanie Landrum of the Alexandria Economic Development Partnership came up with the name National Landing, and not Amazon. National Landing came up with the rebrand in an attempt to create a sense of community amid a maze of neighborhoods across two counties.

    The Amazon HQ2 at National Landing will bring 25,000 jobs, as well as much redevelopment in the area. JBG Smith has been selected to house and develop the Northern Virginia headquarters.

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