Street Smart launches new campaign to improve pedestrian, bicyclist road safety

City officials gather for the launch of the new Street Smart safety campaign. (Photo: WJLA)

ALEXANDRIA, Va. (WJLA) - As daylight saving time comes to an end on Nov. 1, Street Smart launched a new campaign to reduce pedestrian and cyclist injuries and deaths.

Starting Tuesday, more law enforcement will be out monitoring the roads and encouraging motorists, pedestrians and bicyclists to be extra cautious while commuting in the dark.

Street Smart emphasized that reduced visibility can result in more traffic crashes as well as pedestrian and bicyclist fatalities.

Seventy-two percent of pedestrian fatalities in the U.S. in 2013 occurred in the dark, according to Street Smart.

The public education and enforcement program emphasized Halloween as an especially dangerous time to be out on the road, as more pedestrians take to the streets in costumes that can reduce visibility.

Street Smart launched their new initiative with a press conference Tuesday.

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