Working Women: Anastasia Khoo builds viral content for Human Rights Campaign
WASHINGTON (WJLA) - The Human Rights Campaign likes to call itself the largest civil right's organization working to achieve equality for lesbian, gay, bisexual and transgender Americans.
But the HRC's marketing director isn't any of those things. She's a straight woman and a mother named Anastastia Khoo.
"It's an issue that I've always felt strongly and passionately about, having friends and family members who are part of the community," Khoo said. "I knew first hand what their struggles were."
It was Khoo who helped put the HRC on the map with a social media campaign during a pair of crucial marriage equality Supreme Court cases. Her design, which transformed the HRC's blue and yellow equal sign red and paired it with other viral internet content, won numerous awards.
"We certainly worked to build a campaign that would excite and engage them in doing so but never imagined it would be as wildly successful as it was," she said.