First, Robert Griffin III won the Heisman Trophy. Then, he was selected #2 overall by the Washington Redskins in the 2012 NFL Draft. All he did to follow that up was lead the Redskins to an unlikely NFC East title and take home NFL Rookie of the Year honors.
Needless to say, his popularity has shot through the roof, and no place is that represented more than in jersey sales. And according to ESPN.com's Darren Rovell, Griffin's jersey was sold at a record rate.
ESPN says that Griffin's jersey set an NFLShop.com all-time record for the number of jerseys sold in a single year. While the exact number of burgundy (or white) #10 jerseys were sold between April 1, 2012 and March 1, 2013, the league says that the RG3 jersey sold more in one year than any other jersey ever.
Peyton Manning's Broncos jersey came in second last year, followed by Baltimore's Ray Lewis, Colin Kaepernick of the San Francisco 49ers and Tom Brady's New England Patriots jersey.
In total, Rovell says that Redskins apparel as a whole sold incredibly well during that time span, finishing fourth in the league in total merchandise sales.