"Enormously popular and deeply ingrained in sporting culture, the Redskins name is a throwback to a vanished era of perniciously casual racial attitudes," the paper said. "No new franchise would consider adopting a name based on pigmentation Whiteskins, Blackskins, Yellowskins or Redskins today. The time has come to leave the word behind."
Also Wednesday, a group campaigning for the Redskins to change their name sent a letter to broadcasters requesting that "Redskins" not be uttered on the public airwaves.
The letter is signed by more than 100 Native American, religious and civil rights organizations. It' was sent by the Change the Mascot movement headed by the Oneida Indian Nation of New York.
The letter describes "Redskin" as a "government-defined racial slur" that has been used to disparage American Indians "throughout history."
Several prominent broadcasters, including Bob Costas and Phil Simms, have either spoken out against the name or say they don't intend to use it.
Redskins owner Dan Snyder is adamant that he'll never change the name. He calls it a source of pride for Native Americans.