Super Bowl ticket prices take a nosedive

(WJLA) - Super Bowl ticket prices are taking a nosedive. According to online trackers, those highly sought-after tickets would be the cheapest since 2002 – right after the September 11 attacks.

In the span of approximately one week, the average price paid for a Super Bowl ticket has plummeted 40-percent to around $2,056 – and many buyers say they’re waiting for prices to fall even a little bit more.

But despite the price drop, NFL officials say there’s no reason for concern:

"The secondary market is very strong, it ebbs and flows; if you look at it from one day to the next you're going to see things going up and down as has happened in every Super Bowl that we've been able to get data," said Eric Grubman, NFL Executive Vice President.

It all comes down to supply and demand. Right now, online ticket broker Tqiq says there are more than 16,000 seats available. So why the fall in demand?

Well, with these frigid temps, many fans are choosing to watch the game at home instead of at an outdoor stadium. And remember, most fans have to fly in from across the country. Even if you’re lucky enough to get a ticket and brave enough to endure the cold, you have to be ready to deal with massive security.

Homeland Security, the FBI, the State and local law enforcement will all be monitoring the event. More than 700 state troopers will be in and around the stadium complex, and 3,000 private security guards will also be on-site along with extra security patrolling mass transit.

Vacancies at New York City area hotels are also down. And that's rare for an event of this magnitude.