Metro 'shoes' ad called one of the worst of the year

Photo: Lucy Westcott

(WJLA) - An advertisement that raised eyebrows throughout the D.C. area for its perceived sexism has been declared one of the biggest "brand fails" of the year by a prominent industry magazine.

Adweek, one of the publications of record in the advertising industry, says that WMATA's ad depicting women not wanting to talk about bus and train reliability as the 16th biggest misstep of 2013.

The ad depicts two women talking to each other; one mentions that a Metrobus can travel thousands of miles between breakdowns, but the other one asks, "Can't we just talk about shoes?"

Ads of the sort ran in 20 different stations, Metro officials say, and a WMATA spokesperson was quick to defend the campaign.

"Tthe point is to get people talking about Metro's massive rebuilding effort by juxtaposing technical facts with a variety of light responses and conversation between friends," an official say.