Abercrombie CEO Mark Jeffries still only wants 'thin, beautiful' customers

Photo: Associated Press

The CEO of Abercrombie & Fitch is doubling-down on his idea that only thin, beautiful people should be shopping in his chain of stores.

Mark Jeffries, the 61-year-old head of the high-profile clothing line, has long been chided for his comments about who he feels should patronize his company, but in a recent interview with Business Insider, retail author Robin Lewis affirmed that Jeffries only wants "thin and beautiful people" shopping at Abercrombie.

"He doesn't want his core customers to see people who aren't as hot as them wearing his clothing," Lewis told Business Insider. "People who wear his clothing should feel like they're one of the 'cool kids.'"

Most recently, Jeffries is under fire for not selling women's clothing in any size higher than large. No one at Abercrombie would comment for Business Insider.

Controversy about body image and target audiences are nothing new to Jeffries or Abercrombie. In a 2006 interview with, Jeffries said that his company is "absolutely exclusionary," because he feels companies get in trouble when they try to target everyone.

Rather, Jeffries strongly believes that his company should only market to "cool, good-looking people."

"We go after the attractive all-American kid with a great attitude and a lot of friends," Jeffries told "A lot of people don't belong (in our clothes), and they can't belong."

It's the same reason Jeffries has insisted on only hiring good-looking people to work in his stores.

"Good-looking people attract other good-looking people, and we want to market to cool, good-looking people," he told Salon. "We don't market to anyone other than that."