Okay, so this wasn't a coronation with a catwalk and crooning. There was no sash, swimsuits or semi-serious questions about someone's "inner beauty."
But there was a pageant-like quality to the event in Las Vegas on Thursday as "the Donald" betrothed upon Mitt Romney the most glamorous (remember, we're talking Vegas here) endorsement yet.
"You're Hired" read the top of Drudge Report.
Trump's real words, not too far off the mark: "It's my honor, REAL honor and privilege to endorse Mitt Romney.
"He's not going to let bad things continue to happen".
Aware of the surreal feel to the event, Romney quipped "There are some things you just can't imagine happening in your life. This is one of them. (followed by laughter)
But why? After all, wasn't Romney one of the first to say he would *not* attend the once-planned Newsmax debate to have been moderated by Trump? And when Romney met with Trump in NYC, didn't he slink out the back door to avoid cameras while others prized their time under the bright lights with the man best known for piles of cash and pitting celebrities against each other on reality TV?
Asked earlier in the day about it, Trump gave this explanation:
But it may also be why voters didn't give Jon Huntsman a solid-second look even though he met most of the qualities voters say they're looking for in a candidate. He didn't ever appear to have a *real* chance at the White House and people love to back a winning horse. Trump, is no exception.
Sorry, Newt. It might have been a bit of a downer for Gingrich, who was grinning ear-to-ear after a recent meeting with Trump and more importantly, there were reports starting late Wednesday night that it was he, not Romney, who Trump would tap as his choice for GOP nominee.
Here's what he had to say about the confusion:
So in the end, does it really mean anything? Likely not to the savviest, invested voter who already has made up his or her mind.
But almost every week some state heads to the polls and in a race where momentum can make or break a candidate on any given day, the endorsement just means it's one more news cycle where Romney will be first to appear on your TV screens, not Newt.
And there lies the advantage.
Then again, if you're a Democrat (or just hater of the show "The Apprentice") you may have busily been sending out YouTube clips marrying quotes of Trump & Romney as they relish the idea of firing people (or at least, those who don't perform services for which hired).
Or you mock, like DNC chair Debbie Wasserman Schultz did:
Next up: Who is Snooki going to endorse? #TrumpendorsementD Wasserman Schultz (@DWStweets) February 2, 2012
Quick, get a crew out to the Jersey shore!