Few issues fire up the base like women's rights and health. Almost entirely the focus of the president's speech today as he played the part of provider, and called his opponent, a stiffler.
"When it comes to a woman's right to make her own healthcare choices, they wanna take us back to the policies more suited to the 1950's than the 21'st century," said President Obama to a cheering crowd.
The campaign backed it up with web video featuring actress Elizabeth Banks talking about Mitt Romney and Planned Parenthood. She says that Romney's stance on funding Planned Parenthood will limit cancer screenings for some women.
"For that little five percent he doesn't agree with, he's going to take away cancer screenings, what is he doing?" she asks.
Meanwhile, Romney is adamantly sticking to his game plan - all economy, all the time. He pointed out in Iowa Wednesday, the president's failed promise that his stimulus would keep unemployment under 8%.
"It is now 42 straight months with unemployment above 8 percent," Romney says. "Another promise he'd cut the deficit in half. Yeah, how's that worked out, huh?"
Is this tactic working? New numbers in three key-swing states including Virginia show very close races.
Obama leads in Virginia by five points and Wisconsin by six. Meanwhile, Romney is up five points in Colorado.
But how passionate are voters and why? In the commonwealth, where 40 percent of Romney voters strongly favor him, 36 percent have reservations and 22 percent are voting mainly against Obama.
And 68 percent of Obama's voters strongly favor him, 25 have concerns, 7 percent, are really voting against Romney.