CPAC: reaching the young, media-savvy

CPAC from 2011.

At the Conservative Political Action Conference in Washington, D.C., roughly half of the audience was under 30. White gloves and pearls were out, high heels and short skirts were in.

Young voters urged the party to stay relevant, use social media and choose a presidential candidate they can rally behind.

"You just have to articulate the message well," said Robert Seido.

"We need a real leader to stand out to bring everybody together," said Jack Chartier.

"They need to talk about issues that are relevant to college life," said{ }Meredith Johe.

Social media plays a big role in connecting the candidates with youth. Mitt Romney has more than 333,000 Twitter followers. President Obama has more than 12 million, though.

"Social media is key because students don't really read," said Sarah Jackson, a conservative voter.

However, some voters said social media can backfire.

"For Mitt Romney for example, I can go on YouTube and find videos of him as Governor of Massachusetts saying one thing and saying a completely other thing now in the debates," said Andrew Fowler, a conservative voter. "If you change your opinion, you should just say you change your opinion, not try to hide it."