The official White House photograph--taken as the raid on the Bin Laden compound was unfolding--showed President Obama, and senior staffers, riveted by a live video from Pakistan.
Shortly afterward, the president said he didn't want to 'spike the football' over Bin Laden's killing.
But now, just days from the anniversary of the al-Qaeda founder's death, the president's re-election team is reminding Americans who ordered the raid.
"Osama Bin Laden no longer walks on this planet because of that brave decision," says Robert Gibbs, the president's senior campaign advisor.
Vice-President Joe Biden told a recent gathering, "Osama Bin Laden is dead, and General Motors is alive."
The campaign has enlisted the help of former President Bill Clinton, who appeared at a McLean fundraiser Sunday night, with Mr. Obama.
The gathering, at the home of Terry McAuliffe, chairman of Hillary Clinton's 2008 presidential campaign, was an effort to shore up support among Democratic supporters.
"You hire the president to make the calls when no one else can do it", Clinton says in a new campaign video.
The segment suggests Mitt Romney might have not made the same decision, highlighting a comment he made in 2007, as a presidential contender, long before Bin Laden's death.
"I don't want to buy into the Democratic pitch that this is all about one person, Osama Bin Laden", Romney said. "Because after we get him, there's another, and another, and another."
After the successful raid, Romney did give the president credit.
"Any president would have done that, but this one did, and that's a good thing", he said.
"This is one area where Obama can boast. He can't do it about the economy", says ABC News Political Director Amy Walter. "Killing Osama Bin Laden, that's something he wants to emphasize."
The Romney campaign calls the new attacks 'sad', and a distraction from the nation's economic troubles.
Ed Gillespie, a Romney Campaign Senior Advisor says "Under this president, what we're seeing is the stifling effect of excessive government regulation, a constant call for raising taxes."
Experts say the economy is improving.
But the jobless rate continues to hover around 8 percent.
During Saturday night's White House Correspondents' Dinner, comedian Jimmy Kimmel had his own way of handicapping the president's chances in the fall.
"There's a term for guys like President Obama, probably not two terms", Kimmel joked.
But Obama supporters point to the General Motors bailout as an example of government intervention saving thousands of jobs.
Democrats argue since then, the Michigan unemployment rate has fallen from over 15% to about 8.5%.
Still, most political observers say the Obama campaign will be playing up the notion of an incumbent prepared to make the tough decisions--like the Bin Laden raid.
And Republicans will likely continue to hammer away about the economy--considered the campaign issue by most Americans.