It's known for its lacy lingerie and sexy runway models. But is Victoria's Secret pushing it too far too fast?
Victoria's Secret new Bright Young Things campaign has some parents fuming, saying that the campaign is sexualizing young girls.
Parents across the nation are posting online petitions on Change.org to get the campaign pulled. Some say the clothing line harms girls self-esteem and pressures them into risky sexual behavior.
"As a mother of 4, three of whom are daughters, I am appalled that Victoria's Secret is aiming its marketing reach younger and younger with its new campaign, 'Bright Young Things,'" writes Seattle mother Diana Cherry, who started one of the online petitions on Change.org to end the campaign. "Children are not sex objects; children are not things. Middle schoolers are not old enough to make responsible, safe decisions about sex."
"I don't think any marketers would come out and admit that's what they're doing but clearly it seems to be something that's happening," says Jenny Rooney, editor of Forbes CMO Network.
The company counters that Bright Young Things is simply a slogan used for its PINK clothing line, which is pushed to college-aged women.
"In response to questions we recently received, Victoria's Secret PINK is a brand for college-aged women," A PINK spokesperson tells The Huffington Post. "Despite recent rumors, we have no plans to introduce a collection for younger women. 'Bright Young Things' was a slogan used in conjunction with the college spring break tradition."
But some moms aren't buying it.
"'Bright Young Things' sounds like you are marketing to children and marketing sex to children is not okay in my opinion," says Parisa Stepanek.
But mom blogger Jen Erikson has no problem allowing her tween daughter to shop the PINK collection.
"(I) don't want my kid being the one with ugly underwear," Erikson says.