President Obama heads to California, pushes new health care law

SAN JOSE, Calif. (AP) - President Barack Obama is making a personal plea to Californians, Latinos and young people to sign up for coverage under the new health care law.

White House officials say Obama on Friday will use a stop in California to highlight the state's implementation of the Affordable Care Act. He'll also discuss California's collaboration with non-government groups to promote, primarily to Hispanics, the health care exchanges that are being created to help millions of uninsured consumers afford coverage.

California has the country's biggest insurance market. With 6 million uninsured residents, it's another big part of the effort to get consumers to sign up for coverage.

Getting young people to enroll also is critical; they cost insurers less money because they generally have better health and don't require much costly medical care.