Jonathan Denby, the owner of the Damson Dene Hotel in England's Lake District, readily admits that the book Fifty Shades of Grey is not targeted for people of his age or gender.
That's not stopping him from replacing the Gideon Bible in each room of the hotel with a copy of the book that many consider soft-core pornography.
As Denby wrote on his blog, Slow Life, he made the decision on his notion that very few people actually pick up and read the Bible that's left in hotel rooms worldwide, so he wanted to replace it with something that he thinks people will want to read.
"I'm told it's a ripping good yarn and everyone who's in the target audience loves it," Denby writes, adding that he had yet to read the book himself, though.
Fifty Shades of Grey currently sits atop many of the New York Times Bestseller lists, including as the top selling paperback fiction novel. It has been on the list for 18 weeks.
Denby says the hotel's manager, Wayne Bartholomew, supports the decision to replace the book.
"We just felt that it would be a great idea to have to have the book available for anyone who wants to read it - for men and for women," Bartholomew told ITN.
Not everyone agrees, though. Rachel Rounds, a spokesperson for the Great Britain-based Bible Society, told the Daily Mail that the Bible stands the test of time.
"The Bible is a great read," Rounds said. "It contains stories which feature sex and violence, as well as comedy, tragedy, poetry, and prose."
Denby doesn't want guests to worry about not getting their religious fix, though. He says in his blog that copies of the Bible would be kept at the front desk.