Enrique Pena Nieto billboard: Unfaithful presidential candidate subject of ad

The billboard went up on a busy Mexico City street.

In the midst of a heated presidential election south of the border, a popular candidate admitted to being unfaithful to his wife, and a website that facilitates infidelity is taking advantage of it.

According to Reuters, Enrique Pena Nieto said he had two children out of wedlock during his first marriage. In response, the website posted a billboard in Mexico City with his likeness and the words, "Unfaithful to his family. Faithful and committed to his country.", a site dedicated to helping people make matches to have affairs, launched its service in Mexico last November.

The PRI, the political party that Nieto is affiliated with, is none too pleased with the billboard and wants it taken down.