President Obama works to win the women's vote in Virginia, key swing states

Campaign season is in full-swing with one month remaining ahead of the presidential elections and Virginia, a key battleground state, has been getting a lot of love from the candidates recently.

President Obama’s visit to George Mason University in Fairfax is part of the Virginia-stump-frenzy. The Friday visit will clock in as the 16th visit the president has made to the state in 2012—it is the 45th since the start of his presidency, according to Obama campaign numbers. Since June of 2012, Mitt Romney has made a total of 18 visits to Virginia.

It is without question that in the last throws of the campaign season, the focus will be on economic recovery and strength for the president. While the president addressed middle-class tax cuts during his visit, the topic du jour this time around is women’s rights and work equality measures.

A recent poll revealed that 39 percent of women in key swing states (including Virginia) said abortion is the most important issue in this election. With regards to governing policies on birth control (which{ }60 percent{ }of female voters believe to be an extremely or very important issue), 57 percent of women polled favored president Obama.

The mid-day rally, delivered to an audience of nearly 9,000 young men and women,{ }stressed that women are better off under President Obama’s policies. The fight for women, which was the launching point of the now-infamous “binders full of women” comment by nominee Mitt Romney during the last debate, has been a key rallying point this election season.

Both the tight senatorial race in Virginia between Tim Kaine and George Allen, as well as the presidential race, have put the onus on winning the women’s vote.

The campaign released the key points of the president’s policies on women’s issues, which stressed: equal pay for equal work for women, preventative care for no extra cost and ending discrimination against women.

The Obama campaign said that in Virginia, women still get paid 79 cents for every dollar men earn. The president also drilled down on a contentious issue among many: the need to have free preventative services like mammograms, pap smears and immunizations provided to women.{ }The campaign also added that as of August 1, many insurers are beginning to cover birth control because of Obama's health initiatives.