The rapid and successful growth of District Taco from food cart to two brick-and-mortar locations is impressive, but founder Osiris Hoil will quickly tell you that it's still a family business.
District Taco has gone from humble beginnings as a food cart in Rosslyn to opening it's second fixed location at 13th and F streets NW near Metro Center in just four years. And, if the line at Friday's grand opening is an indication, the plans to expand to 25 restaurants from New York to Raleigh could become a reality.
That doesn't keep Hoil from keeping himself grounded, though. After losing his construction job in 2008, he shared his dream and a beer with his best friend and neighbor, Marc Wallace.
"He's the hardest worker I've ever met," Wallace said, though Hoil quickly added that "the cerveza made them think better."
Soon after their chat, Wallace put up $25,000 for the distinctive, yellow District Taco carts, which quickly became a staple in Rosslyn and Crystal City.
The rapid success of the the cart led to the opening of the first restaurant location on Lee Highway, which in turn paid for the latest location in downtown D.C.
As the gospel of District Taco's burritos and tacos has spread, though, Hoil still knows how to keep things in perspective.
"It's just like tacos...one taco at a time, one restaurant at a time," he said.