Mars Incorporated to make chocolate bars 250 calories by 2013

Snickers bar minus 30 calories. (Photo: John Rose for NPR)

NPR reports:

Mars Incorporated will make all of its chocolate bars 250 calories or less by 2013. The means the end of the king-size bar.

The company says it wants to be an industry leader, helping its customers enjoy "responsible snacking," the article reports.

Not all of its candy faces a downsize. The Twix bar and M&M's already fall within the 250-calorie limit.

Will you miss your king-size or are you happy the company is watching out for your waistline? Tell us on Facebook.

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