Mars Incorporated to make chocolate bars 250 calories by 2013
Mars Incorporated will make all of its chocolate bars 250 calories or less by 2013. The means the end of the king-size bar.
The company says it wants to be an industry leader, helping its customers enjoy "responsible snacking," the article reports.
Not all of its candy faces a downsize. The Twix bar and M&M's already fall within the 250-calorie limit.
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