The State Department spent upwards of $630,000 on campaigns to increase the number of fans on a series of the agency's Facebook pages in 2011 and 2012, according to an unclassified report.
The report, which was posted by NextGov, details a massive social spending campaign that saw the State Department's affiliated Facebook pages jump from 100,000 fans to more than 2 million for each page.
The two campaigns cost the agency $630,000, according to the report. The report also acknowledges that many within the organization felt that the spending was nothing more than an attempt to "buy fans" that had no real interest in anything the State Department was posting.
A renewed effort at pushing the agency's digital advertising to more specific diplomacy goals is being recommended in place of the previous social media plan.
READ MORE at nextgov.com.