Tracy Morgan prank: Twitter goes abuzz after "OMG" Emmys prank

Jimmy Kimmel instructed viewers to tweet about Tracy Morgan passing out during the ceremony. Photo: Associated Press

So this is how time-wasting celebrity rumors get started.

Emmy host Jimmy Kimmel instructed people to go on Twitter and Facebook and write something along the lines of: "OMG, Tracy Morgan just passed out at the Emmys. Turn on ABC right now!" as a prank, just to see how quickly the information would spread (and inspire new viewers). Morgan, who was in on the gag, complied.

And, true to the pack mentality that develops instantaneously on social media, untold thousands of people actually did this. Many others simply read the words "Tracy Morgan" and "passed out" and thought Morgan truly had passed out.

Even Stephen Colbert and Rosie O'Donnell got in on the action, which prompted thousands more retweets.

Omg Tracy morgan just passed out on the Emmys!

— Stephen Colbert (@StephenAtHome) September 24, 2012

OMG. - Tracy Morgan passed out on ABC LIVE. Tune in now

— Rosie O'Donnell (@Rosie) September 24, 2012

Morgan was committed to the act, though: Not only did he lie down on stage, he actually stayed there through the commercial break and was hauled away, rambling to himself.