Spice Girls musical 'Viva Forever' coming to London's West End
The Spice Girls gave fans what they want — what they really, really want. The 1990’s girl-band sensation revealed on Tuesday plans for a new musical with a score sure to spice up your life.
“Viva Forever” tells the tale of four friends who learn the lesson of friendship after making it big. The musical isn’t a Spice Girls’ biography, show producers say, but a tale of female empowerment.
The show is set to preview Nov. 27 and open Dec. 11 at the Piccadilly Theatre in London’s West End.
Producer Judy Craymer, who also produced the hit musical “Mamma Mia,” said the "heartwarming family tale" shows how media and celebrity interact in today’s modern world. Craymer teamed up with comedian writer Jennifer Saunders (“Absolutely Fabulous”) to create the show.
The girl group got a sneak preview of musical at the same neo-Gothic hotel their 1996 hit “Wannabe” was filmed at. Geri Halliwell (Ginger Spice) told reporters she never thought their songs would make such a splash.
"Sixteen years ago when we were writing the words 'zig-a-zig-ah,' we could never have imagined they would be in a West End show," Halliwell said, quoting the catchy - if confusing - refrain of "Wannabe."
The Associated Press contributed to this report.