Holiday shopping: Stores begin to stay open around the clock

Photo: The Associated Press

FAIRFAX, Va. (WJLA) -{ } Starting Friday, some stores are staying open around the clock through Christmas Eve.

To make up for a shorter holiday shopping season and{ }disappointing retail sales, stores are trying to pull you into their aisles with extended hours.{ }

Kohl’s just kicked off 100 hours straight.{ }Toys R Us will begin similar consecutive hours Saturday. Not to be outdone, some Macy’s and Kmart locations are doing the same.

The marketing ploy makes it easier for last-minute shoppers who are nowhere near the end of their gift lifts.

Sales at U.S. stores totaled $176.7 billion from November through last weekend, up 2 percent, but still lower than usual.